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Dilnoza Aminova

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Open access

Branding Transformation and Its Strategic Importance in the Context of Digital Marketing

Section: JOURNALISM Academic Title: Associate Professor Academic Degree: Doctor of Sciences (DSc) in Philology Series: Academic Staff

Published In Volume 56, Issue 2 (2026) 25.06.2026 Pages: 249-271

10.36078/987655581

The rapid advancement of digital technologies and the growing complexity of the communication environment have substantially transformed the role of branding in contemporary marketing. Despite its inc...

branding brand identity digital marketing strategic marketing brand communication +3 more

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Open access

Creative laboratory of journalists in different culture

Section: JOURNALISM Academic Degree: Doctor of Sciences (DSc) in Pedagogy Series: Academic Staff

Published In Volume 45, Issue 2 (2023) 25.06.2023 Pages: 172-186

10.36078/987654920

The article considers and deeply analyzes the issue of skills formed on the basis of new methods and approaches arising under the influence of media convergence, digitization, social, economic and tec...

creative lab media convergence skill technology tabulation +5 more

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Open access

Multimedia features of internet media

Section: JOURNALISM Academic Title: Associate Professor Series: Academic Staff

Published In Volume 38, Issue 3 (2021) 25.09.2021 Pages: 210-226

10.36078/987654513

Today, the Internet has united the world community into a single virtual space, making it the fastest means of receiving and disseminating information. The unprecedented development of information and...