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Aziza Xolboboyeva

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Open access

Advertising discourse in modern linguistics: interpretation as a communication act

Section: LINGUISTICS Academic Degree: Doctor of Philosophy (PhD) in Philological Sciences Series: Academic Staff

Published In Volume 45, Issue 2 (2023) 26.06.2023 Pages: 23-37

10.36078/987654911

Any communication is multidimensional, has its own characteristics, and its types, to a certain extent, differ in their conditionality. The purpose of this article is devoted to the use of discourse a...

theoretical position media linguistics communicative purpose invitation brochure +2 more

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Open access

Linguacultural aspects of rhetoric discourse in tourism advertising

Section: LINGUISTICS Position: PhD Student Series: Academic Staff

Published In Volume 36, Issue 1 (2021) 25.03.2021 Pages: 89-106

10.36078/987654479

This article examines the nature of the discourse of advertising. The focus is on the tourism advertising, which is directed towards the promotion of some product or service to the general public or t...

advertising discourse cultural level lingua-culturology advertising style concepts

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