All Articles - Philology Matters

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Features of headline formation in advertising text

Section: LINGUISTICS Position: Teacher / Lecturer Academic Degree: Doctor of Philosophy (PhD) in Philological Sciences Series: Academic Staff

Published In Volume 36, Issue 1 (2021) 25.03.2021 Pages: 78-88

10.36078/987654481

The article deals with the system of advertising texts. Advertising is described as a phenomenon of modern society; it is such information that affects the mass consciousness; analyzing these structur...

structure of headlines inducement category text advertisement modality +4 more

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Lingistic investigation of conditional relationships in the world linguistics

Section: LINGUISTICS Position: Teacher / Lecturer Academic Degree: Doctor of Philosophy (PhD) in Philological Sciences Series: Academic Staff

Published In Volume 36, Issue 1 (2021) 25.03.2021 Pages: 52-77

10.36078/987654478

The article is devoted to the investigation of the problem of conditional relationships and their expression peculiarities in the world linguistics. In particular, a special emphasis is placed on the ...

condition conditional relationships conditional form conditional meaning real +4 more

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Origin of the term "satire" in fiction

Section: LITERARY STUDIES Position: Teacher / Lecturer Series: Academic Staff

Published In Volume 36, Issue 1 (2021) 25.03.2021 Pages: 37-51

10.36078/987654477

The article provides an in-depth analysis of the history of the origin of the term satire types of satire, definitions of the term satire in encyclopedias and scientific dictionaries. Representatives ...

satire Quintus Horace Flakk style satire Detsim Junian Juvenile style satire Menippus Gadarsky style satire satirical works

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Artistic details in Pu Sung-ling’s creative style

Section: LITERARY STUDIES Academic Title: Associate Professor Academic Degree: Candidate of Philological Sciences Series: Academic Staff

Published In Volume 36, Issue 1 (2021) 25.03.2021 Pages: 22-36

10.36078/987654476

Fiction style in literature means a special speech style that is common in both world fictions in general and in copywriting in particular. It is characterized by high emotionality, a wealth of direct...

emotionality epithet metaphor copywriter Pu Sung-ling +6 more

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Comparative analysis of mythological names and mythologisms in the English and Uzbek literature

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Section: LITERARY STUDIES Academic Degree: Doctor of Sciences in Philology Series: Academic Staff

Published In Volume 36, Issue 1 (2021) 25.03.2021 Pages: 3-21

10.36078/987654475

It is surprising that in English and Uzbek folklore and literature there are similarities in the expression of mythological images, despite the fact that they are from different language systems and d...

mythology myth mythological names witches elves +5 more

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