Features of headline formation in advertising text
Section: LINGUISTICS
Position: Teacher / Lecturer
Academic Degree: Doctor of Philosophy (PhD) in Philological Sciences
Series: Academic Staff
The article deals with the system of advertising texts. Advertising is described as a phenomenon of modern society; it is such information that affects the mass consciousness; analyzing these structur...
structure of headlines
inducement category
text
advertisement
modality
+4 more
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