Presupposition Strategies in Advertising: A Study of Pragmatic Functions and Communicative Effectiveness
Section: LINGUISTICS
Position: PhD Student
Series: Academic Staff
This research analyzes the phenomenon of presupposition in advertising discourse and its role in achieving pragmatic objectives. Advertising discourse not only presents products or services but also p...
pragmatics
presupposition
advertising slogan
pragmatic intention
marketing
+5 more
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