The perspectives of solving the problems of youth media consumption and media literacy by creating the “uzbek model” of media education

The median age of young people is growing, as well as the time it allocates to the media. In recent years, the growth of the Internet audience, smartphones have become a means of selfisolation, the pervasiveness of information, the widespread dissemination of fake information and dezinformation, the sharp change in the media ethics, cognitive characteristics; digital habits of the audience have led to the need for a special study of young people’s media. The author analyzes the media consumption and media literacy of Uzbek youth based on the results of an empirical survey conducted using a questionnaire. The sources of information of young people were checked, their connection with the media, the ability to work with information and extract facts in the form of a text, video, photos, and have critical thinking skills. According to the survey of 7,827 respondents, the results of previous surveys in this area now differ. Through the study, it is aimed to examine the changes taking place in the media performance of young people in connection with internet speed, audience size as well as the level of media literacy. This indicates that the forms and methods of media consumption of the audience are changing. According to the results of the survey, it was determined which type of Media young people should apply more, internet dependence indicators, qualification for sorting information, ability to check the correctness of information in the form of photos, videos, text, etc.The results can be used to develop information policy, ensure cyber security, enrich the content of media education, and create an information portrait of the audience. In Uzbekistan, great attention is already paid to the development of media education, the formation of information literacy of children, adolescents and young people and ensuring online security.