Texts in the sphere of tourism and their pragmalinguistic features

The content of the article presents the development and analysis of a communicative-pragmatic model of texts dealing with travel sphere. The creation of universal language models within the context of the theory and style of the text is of relevance since tourist texts are in the core of social communication. The UNWTO, an international tourism organization, considers that one of the most promising and fastest-growing global areas of business will be tourism. Depicting a tourist destination as an area that is alluring for travel with the objective of preventing, maintaining, and enhancing health is therefore becoming extremely important. Thanks to the unique characteristics of the investigated material, which combines the characteristics of advertising, tourism discourse, the study is complicated in nature. From the standpoint of linguistics, it is interesting to investigate how speech tactics affect the target audience in the communicative context, which is composed of several sub contexts (verbal, nonverbal, sociocultural, and personal).
The work’s value is a consequence of the increasing interest in the research accomplished under the constraints of the communicativepragmatic paradigm of cognition. Addressing the communicative-pragmatic characteristics of the language is fundamental to the task. Furthermore, the systematization of social insights and its modernization into strictly delineated concepts and structures are both associated with linguistic modeling on a worldwide scale. The given article analyzes the tourism texts from pragmalinguistic points of view, linguists’ views in the sphere of content study and analysis in the researches as well. The notion of a discourse and a discourse analysis of the tourism texts are widely expressed.