Modern tendencies of newspaper-publicistic style in media discourse

Media text is the text of any media, regardless of a type and a genre, through which verbal communication is carried out in the field of mass communication. Proceeding from this, a media text is the general essence of the text of publicist, advertising, print, television, Internet, broadcasting and special messages. At the same time, the peculiarity of the media text is that it combines various semiotic codes into a single communicative environment.
The article systematically analyzes a newspaper text, which is considered one of the oldest types of a media text, and its modern tendencies. It has been scientifically and theoretically studied that the coverage of events by stylistic means is formed in newspapers and that the language of newspapers forms the basis of the speech style of the media.
The newspaper plays an important role in conveying to readers all the realities of modern society using linguistic means, and also plays a key role in regularly conducting propaganda work among the media. There is no need to explain the idea of the influence of a newspaper language on the language of society as a whole, because it has long been accepted as an axiom.
It is known that the originality of a newspaper language consists of two tendencies – the desire for expressiveness and the desire for standardization. This, first of all, with some of the tasks is performed by a publicist: the function of transmitting information; persuasive function; emotional impact. Secondly, there is a political and social task: the solution of important problems in the life of society, increasing the legal literacy of the audience; improvement of the economic production process, being infocused on the development of cultural and spiritual life, etc. The standard character of the newspaper language is determined by the necessity and speed of formation delivery. Patterning, that is, the phenomenon of repeated use of certain phrases and sentences, is observed in all styles of the language. The standard units characteristic of the newspaper language are the product of the activities of the media, because they are created and used only within the media.
The article emphasizes that the creation of a text in two modern directions of a newspaper text depends on the personal linguistic taste of a journalist.